Merchandising
There are 2 types of merchandising :-
- Strategic / Contract - is an on-going field support over an extended period of time where the requirement is to maintain standards and build upon display or fixture options
- Tactical - generally tends to be a one-off campaign that either supports a product launch or promotion or seasonal activity where merchandising is not required on an on-going basis.
Benefits of Merchandising include :-
- Increased sales
- Reduced out of stocks
- Promotional compliance
- Confirmed POS placement
- Raised in-store profile
- Maximised sales space within store
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