Case Studies

Innocent Drinks

• MBA manage and execute in-store sampling and outdoor events for Innocent Drinks.
• We have a core team of personnel that we have been trained and briefed at Innocent that we use for all their activity.
• We hold a staff briefing twice a year to train up new staff and retrain existing personnel.
• We manage all aspects of activity from liasing with stores, ordering sampling product & POS, collating report forms and producing results for all activity.
• Results are produced on a weekly basis and presented back to Innocent at a monthly meeting.

Stat: In 2006 over 280,000 Innocent hats were knitted for Age Concern.

To check on this years progress click here to view the Hatometer.

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