Case Studies

Harper Collins

• MBA work with the Education department at Harper Collins to support their activity with Year 7 Parents Evenings.
• Harper Collins offer schools a service where they supply a rep to attend each evening and sell English and foreign language dictionaries to the new Year 7 Intake.
• Each year we visit between 300 - 400 schools with the Parents Evening Service
• MBA Reps are responsible for liaising with the schools, checking that all stock has arrived, selling the dictionaries and banking the revenue. We arrange for stock collection and also offer an ordering service.
• We recruit, brief and send out a comprehensive briefing kit to each Rep.
• Results are collated and sent back on a daily basis to clients with a final debrief completed 2 weeks after completion of all evenings.

Stat: Harper Collins have published dictionaries for over 125 years

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