Case Studies

Garnier

• MBA complete and undertake in-store demonstrations for Garnier working on a number of different brands for them.
• In 2006 we completed over 3,000 demonstrations
• We have a core team of demonstrators that fit the brand profile.
• We contact all stores prior to the activity.
• We recruit, brief and send out a comprehensive briefing kit to each demonstrator.
• Demonstrators complete in-store audit of Garnier products and record on report form as well as recording consumer comments and feedback.
• MBA collate results by store and account group and report back to the individual Brand Managers.

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