MBA Field Marketing - Case StudiesMBA Field Marketing - Case StudiesMBA Field Marketing - Case Studies

Case Studies

Eliots

  • The mulled wine company, needed a field marketing company to help them site and merchandise their new Mulled Wine dispensing unit in managed pubs and clubs
  • All merchandisers were trained on the workings of the dispenser at regional face to face briefing sessions.
  • All equipment, stock and POS was handled by MBAís warehouse facility
  • Over 3,000 venues were visited over an 8 week period.
  • Our merchandisers installed the new units and briefed staff on how to use the new system
  • POS was sited to support this activity

Stat: In 2006 Consumers bought 2 million glasses of Eliot's Mulled Wine.

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