Case Studies

De Agostini

• De Agostini are the world's number 1 partwork publisher and the UK number 1 too.
• MBA conduct telephone and store sales audits for new partwork title launches and for test titles prior to national release.
• We undertake up to 1,200 telephone sales audits per day and 200 physical store audits.
• All audits are completed daily and results need to be collated, compiled and emailed to client by 5pm each day
• Sales results are broken down by title, wholesaler, area and individual outlet.
• Results are tracked day by day and show trends to highlight any anomalies that can be acted upon by De Agostini in this highly reactive market place.

Stat: We conducted 39,450 sales audits in 2006

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