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Case Studies

Alvern Media

  • Forecourt media company, Alvern Media, require advertising to be placed on their network of forecourts on a monthly basis.
  • The number of sites to visit depend on advertising sales and can vary from 2,000 to 4,000 each month. MBA work to a 2 week lead time which gives greater flexibility to the Alvern sales team.
  • All the advertising material needs to be placed over a 3 day window.
  • MBA manage the collation and distribution of pump nozzle adverts, posters leaflets and equipment to the merchandisers from our warehouse.
  • MBA also manage the installation and refurbishment of the advertising units on all sites.
  • Exception reports are posted on our client web page daily with detailed summary reports being available within a week of the activity completion.

Stat: In 2006 MBA visited 36,461 forecourts, placing advertising on 685,000 pump nozzles

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